Meglena Kuneva, the commissioner for the EU Consumer Commission, announced the investigation results and vowed to make websites and companies change. The investigation covered more than five hundred websites over almost thirty member states as well as Iceland and Norway. More than eight in ten of these websites need to be checked further for EU consumer rule breaches, and advokater for consumers are demanding action. There were many problems found that are in violation of these consumer rules, including pricing information that is unclear or incomplete, using the word free to have consumers sign up for a paid subscription, and hiding terms and conditions in print so small it is all but invisible on the website. A large number of these sites are targeted towards children and teenagers. A lot of the sites did not contain the required trader contact information at all, or it was incomplete or out of date. National authorities will be contacting the companies to have these problems corrected, and an advokat for consumer protection will be watching to ensure this is done. If the companies do not correct the problems, they can face legal action that can include forcing the closure of the website and a large fine. Companies and websites that want to stay open and in business will have a specific time frame to fix any problems, and an advokat predicts that many of these sites will straighten up and follow the rules from this point on, to protect their business and finances.
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